By Ghida Anani
For the fourth year in a row, ABAAD – Resource Center for Gender Equality will lead a nation-wide campaign on the occasion of the international 16 Days of Activism to end Gender-Based Violence. This year, ABAAD is running a large scale national campaign focusing on the state’s accountability to end violence against women (VAW) in Lebanon. ABAAD will foster the Lebanese political will by highlighting the State’s exercise of due diligence, since the State in Lebanon is accountable and responsible to defend women’s rights at the legislative level; but also continue until such rights become a reality.
Additionally, the campaign will also raise awareness on the prevalence of VAW in Lebanon, as well as the need to protect survivors of VAW while working on rehabilitating perpetrators of VAW. Hence, this campaign is designed to elicit a proactive response from the State and general population alike in Lebanon. For those who are largely unaware of the problem, it will be an eye-opening message about the realities of VAW in Lebanon, and bring to light the need to take official measures to end VAW in our country.
The main component of this campaign will include a video commercial featuring the Lebanese former President, General Michel Sleiman, addressing the male audience and asking them to refrain from using VAW under the pretext of bearing “responsibility”. Through this TVC which will be broadcast by major local TV stations, the former President will play an influential role in calling upon men to become engaged in ending violence against women, calling that step a real responsibility. This campaign will be another brick in the wall where ABAAD sheds light on the concept of engaging men to end VAW as a key element in the effort to end gender-based violence (GBV) in Lebanon and the region.
In addition to utilizing local TV stations to communicate to the general audience, the campaign will be available on thousands of billboards across the country; also web banners will roll across local news websites and social media platform to maximize the reach out of the campaign.
For more information about this campaign and ABAAD’s efforts to end GBV, you can contact at abaadmena.org, or through the Facebook page ABAADMENA or Twitter @abaadmena.
Ghida Anani is the Founder and Director of ABAAD-Resource Center for Gender Equality, Beirut, Lebanon.